For Immediate Release
Contact: Scott Hoffmire 901-755-9911

New Focus Group Facility Website Launched

Insights Research Center is a Resource for Media and Research Companies

MEMPHIS, TN (February 2, 2005) - Today the Insights Research Group division of Insights Alliance launched its new website, www.InsightsResearchCenter.com, as a comprehensive resource for companies wanting to conduct research in the greater Memphis, TN area. Located in the Cordova Koger Center, the new 20 X 15 conference-style focus suite facility features Video equipment, Test Kitchen, Client Lounge / Client Office, wireless high speed Internet access, and a two tier observation room that seats 12.

The Insights Research Center website contains pages depicting the facility layout, benefits and capabilities, floor plan, Memphis area demographics, travel information, and even a participant registration form.

"Our web site is a key source for prospective clients wanting to come to Memphis to conduct research" said Project Manager Kelli Cates. "It will be an important tool to help us communicate with our current clients, as well as prospective clients. It will also help to facilitate information exchange with the media and other important stakeholders on the industry's activities and achievements."

Some of the features on the site include a wide range of demographic tools such as a population profile of Memphis, a zip code map of the city, population density and household income maps, lists of area hotels, restaurants and things to do, and a contact page for questions and comments.

"We hope our clients and prospects will use this site regularly as a resource for current information about demographically-diverse Memphis, Tennessee." said Cates.

About Insights Research Group, Inc.

Founded in 1990, Insights Research Group is a privately held company headquartered in Cordova, Tennessee. IRG provides reliable and affordable market research services to clients, including qualitative and quantitative market analyses, online research, and marketing research. With more than 75 years of collective experience, Insights Research Group helps its clients pursue continuous quality improvement through business, market, and customer intelligence for planning and initiating strategic moves. For more information, visit the company’s Website at www.InsightsResearchGroup.com or contact Kelli Cates, at 51 Germantown Court, Suite 201, Cordova, TN 38018: telephone 888-755-9911 (toll free).