To stay ahead in a competitive business world you need to manage factors that affect the marketplace and customer relationships. IRG creates effective marketing strategies using qualitative market research and quantitative market research to meet your business objectives.

We offer a wide range of market research services to help companies make clear decisions about marketing strategies, building new revenue streams, maximizing business value, enhancing service levels or creating greater awareness.

We specialize in:

• Awareness tracking, Attitude and Usage (A&U) Surveys
• New Product Research or Concept Testing
• Customer Satisfaction and Customer Needs Analyses
• Product Image and Positioning
• Advertising Effectiveness Test
• Segmentation and Sales Forecasting

IRG's business-to-business and consumer research provides you with accurate measurements of your customers' perceptions.

Quantitative Market Research
We offer a full complement of quantitative research services. IRG measures the most important business indicators, allowing program advancement in areas such as customer relationship management (CRM), and customer service and loyalty programs, utilizing the following methods:

• Online Surveys (SatisTrack™, Insight Query™, Con-Test, and Client Monitor)
• Intercepts and On-site Audits
• Telephone and Mail Surveys
• Online Product Test

The data passes through stringent standards of collection, entry, and processing for accuracy and integrity. Confidence is assured as dedicated and experienced executives manage all aspects of the research project, from questionnaire design, sampling, and data collection to client communication and reporting.

Qualitative Market Research
IRG delivers valuable insights to your organization. We identify service trends, customer perceptions, formulate marketing strategies, perform concept analysis and support strategic decisions utilizing the following methods:

• In-depth one-on-one interviews
• In-depth executive telephone interviews
• Focus groups (full service facility on-site)
• On-site observation

Our heritage is in qualitative research. Specifically, we conduct in-depth research using visualization techniques that allow us to uncover the rational and emotional reasons that influence people's decisions. Respondents picture and describe specific situations they have experienced, or expect to experience, related to the particular subject. We learn what captures their attention, what motivates purchases, what creates or could create a barrier to purchase, and where there are opportunities to influence decisions.

Our findings, conclusions and implications build a foundation of "data to insight™" providing the answers your organization needs and the confidence to act upon them.