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IRG Online Research provides market intelligence
that allows you to respond to customer demands,
track customer satisfaction and changing market conditions with speed and
agility.
IRG has developed multiple online research tools
to conduct your marketing project accurately and
efficiently. The tools include:
SatisTrack™: Online Customer Research Tool,
Parent Pulse™,
Insight Query™: A "Snapshot" of
your customer, Client
Monitor, Con-Test,
Brainwave:
Online Tracking and Benchmarking Research.
SatisTrack™:
Tracking Customer Satisfaction
With this innovative online research solution, you
can better manage overall customer service and customer
relations by providing an integrated view of your
organization's performance on customer
satisfaction and industry benchmarking.
SatisTrack™ features periodic online
surveys designed to track changes in your customers'
perceptions over time. This cutting-edge tool
provides a proactive method for managing customer
satisfaction. Surveys are administered online
at regular intervals. Research results using text,
charts and graphs are presented in an organized,
easy-to-understand format.
Parent
Pulse ™ is a twice-yearly
online survey that measures parent perceptions
regarding various important topics. This tool
produces a model that defines action steps for
primary and secondary school management, and growth
of parent loyalty.
Insight Query™:
A "Snapshot" of Your Customers
Insight Query™ is a survey tool using online
or PDA (Palm Pilot) technology. Custom questionnaires
are administered online to a pre-determined pool
of customers or through intercepts. Research
results are
analyzed and reported in a user-friendly format.
Insight Query™ identifies customer
needs, customer awareness, customer perceptions,
customer usage, and customer attitudes,
which are analyzed to provide you with a comprehensive
understanding of your customers.
Client
Monitor
is an online attitudes and
usage
study
that measures market penetration, illustrates
usage patterns,and identifies key competitors
and target groups. This testing
technique identifies not only how your product is
being used, but how your clientele feel about
using it. Client Monitor also uncovers
the true strengths and weaknesses of your brand,
product, or service in relation to the competition. With Client Monitor,
IRG can help you identify business strategies
that can lead to increased market share.
Con-Test
is a research tool specially designed to offer
marketers the confidence of going to market with
winning concepts. Improve
your odds of developing a winning idea with a test
that can deliver results in days, and see your
reports in real time on the Internet.
There are modules for deciding between
concepts, determining an optimal price for your
product or service, and identifying the key
variables driving purchase interest in your
product or service.
Use our experience in concept screening and
new product development to help you build the best
concept possible.
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