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At Insights Research Group (IRG), an applied marketing
research company, our combination of professional
market research solutions and experienced marketing
professionals allow you to strengthen your business
value and embrace organizational or marketing
challenges with certainty. Our combination of
Market Research,
Focus Groups, and
Online Research enables your company to
enact complex business processes with predictability.
Key benefits of the IRG Solution offering include:
• Gain decision making precision through
qualitative, quantitative and timely findings
• Manage critical service touch points and improve
market position
• Build strong customer relationships and loyalty
with customer satisfaction tracking
• Conduct new product research efficiently
through online concept testing, concept screening, and
product testing
Conducting market research is vital for an organization
to learn and thrive in today's top markets. Our
state of the art market research services include a range
of best-of-class qualitative and quantitative
market research methods and customized focus group facilities.
Market Research
IRG implements solutions to
satisfy your market research needs. We design
market research projects from the ground up and deliver
timely, accurate, and insightful results. The
results include both qualitative and quantitative
market analysis. Our
professionally designed customer surveys, product and concept
testing, and in-depth executive interviews can
work for you! IRG gives you the confidence to
make critical decisions regarding new product development,
market penetration, customer satisfaction, and brand image.
Online Research
Whether you need to better understand marketplace
perceptions, or want to track your customer satisfaction,
or to do online concept testing and new product
testing, IRG's Online Research is the answer.
With Insight Query™, SatisTrack™,
Parent Pulse™, Con-Test, and
Client Monitor, you get higher customer
participation rates, comprehensive market data,
faster market feedback, and more product flexibility
than with other methods.
Field Service Facilities
IRG can fulfill your field service needs. With digital recording capabilities, large conference/classroom-style rooms, computer lab, multi-purpose/auditorium space, full-size kitchen and experienced interviewers and moderators on staff, you can be assured that your research project will be conducted in a professional manner. Our observation suites with executive lounges come fully equipped with personal computer/printer stations, wireless Internet and stocked refrigerators to help ensure a convenient and comfortable environment.
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